I've always been drawn to the moment an idea becomes a thing.
Not the polished version. The early version. The sketch on a napkin that was done during after work drinks, the voice note, the "I've been thinking about this for a while" conversation over coffee. That moment where something that only exists in someone's head starts to feel like it could actually exist in the world.
I've seen that moment go two ways. Sometimes it becomes something, a product people use, a business that works, something the founder is genuinely proud of. And sometimes it doesn't. Not because the idea wasn't good enough. Because the person behind it didn't have the right infrastructure around them. Didn't know which step came next. Built the thing and forgot to think about how anyone would find it. Launched and nothing happened.
That's why I started Sika Studios. To bridge that gap. From an Idea to a product.
My career has never followed a straight line. And I've stopped apologising for that.
Roof tents. Louvre systems. Pharmaceutical cold chain packaging. Thermographic inspection on robot arms. Software platforms. Consumer products. Different industries, different problems, different founders... It's the same thing every time. Someone with an idea, trying to figure out how to make it real.
That range isn't a distraction. It's the job. Because the skills that get a hardware product through NPI and into production aren't that different from the ones that get an app from concept to the App Store. Strategy is strategy. Process is process. And knowing where things go wrong (which I do, across more categories than most) is the thing that stops them going wrong for you.
Sika Studios is how that experience gets put to work. Not as a consultant who hands you a deck and disappears. As an embedded partner who stays in it with you. In the decisions, in the problems, in the stuff that doesn't have a name yet. Until the thing becomes the thing.
When I leave, I'm leaving you with a system and infrastructure that means your next idea will succeed just as well.
I started it because I've met too many people with great ideas that went nowhere. And honestly, because I get restless working on the same thing for too long. This way I get to keep moving, keep learning, and keep helping people build things worth building.
That works out well for both of us.
If you've got something you're trying to make real. That's probably enough to start.
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